Europe & Russia
Europe and Russia are important markets for Australian red meat and offal exports. In 2007, beef exports to the region totalled 11,046 tonnes, lamb exports 16,662 tonnes, mutton exports 16,181 tonnes and offal exports 18,363 tonnes.
The European Union, however, is protected by import quotas which limit Australian high quality beef exports to 7,150 tonnes per annum (fiscal year) and sheepmeat exports to 18,786 tonnes per annum (calendar year). Above these access levels, high tariffs apply.
MLA Europe (based in Brussels, Belgium) has responsibility for the European Union (EU), Eastern and Central Europe, Western Europe, Russia and the CIS States with work in the following areas:
- Market access
Market access is the major focus of MLA Europe’s activities especially given the EU’s quota restraints and Russia's beef quotas. Efforts centre on working to ensure existing access for Australian red meat is maintained and improved where possible.
- Greater choice for consumers
MLA works with importers and users of Australian meat in the region to seek greater choice (ie greater availability of imported meat) for consumers. This is an ongoing activity supported by industry delegations, seminars and newsletters covering the latest developments.
- Market development
Market development activities are cooperative ventures involving MLA, Australian exporters and importers across Europe / Russia. Various programs are used to build loyalty and consumer demand for Australian red meat including:
* trade shows
* cooperative branding
* retail promotions including in-store displays and tastings
* master classes and chef seminars for the food service sector
* trade delegations / missions.
- Technical issues
MLA staff are also available to assist the trade with resolving technical issues.
MLA Russia (based in Moscow, Russia) is MLA's new representative office, with a full-time representative, and has the objective of developing trade over the next years to develop the CIS market for Australian beef.
More information
- Email europe@mla.com.au or call 02 9463 9163 or +32 2 535 7558 (Brussels) with any enquiries
Disclaimer
MLA makes no representations and to the extent permitted by law excludes all warranties in relation to the information contained in this publication. MLA is not liable to you or to any third party for any losses, costs or expenses, including any direct, indirect, incidental, consequential, special or exemplary damages or lost profit, resulting from any use or misuse of the information contained in this publication.
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